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Statement of Intent

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1. I plan to select a typography using dafont.com which in conventional to the grime genre, I will probably use a graffiti font. The masthead will be key iconography to help the audience identify the brand. My font will have a unique style that will appeal to the grime target audience. The language I'm going to use is slang because its the language used in grime and the grime fans talk the 'grime' way as well. 2. As the target Demographic is for 13-19 olds for both genders, I want to represent the artist as young and powerful. I plan to use rap artist with who have a 'big name' in the grime industry as they will be inspirational for the target audience I will celebrities of both genders and use events such as wireless which have main stream appeal. 3. The demographic of my target audience is mixed gender and ethnicity, aged 13-19 who are in school (education).
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masthead design

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fonts
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anchorage text - IBZ the biggest grime artist of the year from nothing to something an overnight sensation. 8 coverlines: 1. xxx gunned down in broad day light for Louis vuitton  bag 2. Meek Mill criticises judge again as new trial request ruling is delayed 3. JAY-Z Becomes Puma's President Of Basketball Operations As Top NBA Draft Prospects Sign On 4. NYPD Looking Into Tekashi 6ix9ine's Involvement In Chief Keef Shooting 5. Rich The Kid Out Of Hospital After Home Invasion Attack 6. DJ Akademiks Claims Drake Told Him "Scorpion" Will Address Pusha T Beef 7. offset from the migos in a car accident. 8. jay z and Beyonce drop their new album.  4 puffs: 1. live your dreams. 2. get out the hood. 3. the future is here. 4. make or break
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Grimeeeeeeeeeeeeeeeeeeeee

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Im going to create a grime magazine with the target audience 14-18. Grime is a genre of music that emerged in the early 2000s. It is primarily a development of UK garage and drum & bass. Popular artists include Dizzee Rascal, Ghetts, Lethal Bizzle, Skepta, Wiley,  Stormy, Nines, Fredo and 67 ( Dimzy, Ld, Asap, Monkey and Liquez ) Mise-en-scene: The mise-en-scene is specific to the brand image of the artist. An artist will dress in specific clothes and create their music videos in a certain way in order to promote their brand image. In their videos they will be dressed in expensive and well known brands of clothes. This is to portray the image that they can get what ever they want. E.G 'Adidas' and 'Nike' are very often seen as they are extremely well known, can be very expensive and are associated with the Grime genre  .
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